After 85 years of excellence, the company decided to rebrand itself from Varuna Pumps to Varuna Electric. We launched our new logo and tagline,‘Har Boond mein Josh’
Varuna Electric is one of the fastest growing companies in the Pump Industry. Amid the tensions and fear of Covid-19, the hustle and bustle of Varuna Team, its Channel Partners and confidence of its customers helped us to achieve the magic number of Rs. 500 Cr. in one financial year. We celebrated the day with everyone associated with Varuna by having a cake cutting ceremony at every stakeholder’s place.
In a grand global event held at Abu Dhabi, we introduced the QR Code stickers that will be put on each unit with the objective of determining the genuinity of the product and to digitalize the paperwork for warranty and services.
We believe in celebrating every little achievement and this was a huge year for everyone who believes and tirelessly works for the brand that is aimed to grow and improve everyday. Within 4 years of launch, for the first time we crossed the Rs. 100 crore mark in International Business.
Varuna Electric joined hands and entered into a strategic partnership with one of the biggest organizations in India, Kirloskar Oil Engines Limited. The partnership is aimed to align the vision of both the organizations and mutually benefit from the immense experience and knowledge of one another.
We sponsored the Cine Art Music Appreciation Awards(CAMA) 2017, Ahmedabad, Gujarat. These Bollywood Entertainment Awards were organized for the first time in Gujarat to recognize and motivate the artists of Bollywood. This award function was organized on 23rd April at Rajpath Club. Bollywood Celebrities, singers, dancers, musicians, choreographers and Cine Industries were invited and given awards in the categories like Best Singer, Best Dancer, Best Lyricist etc. Crowd of 10,000 plus was present.
Mr. Varun Gajjar was facilitated by Mrs. Karishma Kapoor at Global Quality Awards in the category of "Quality Water Pumping Equipment Manufacturing”
Following the immense success of Radio Campaign, Varuna Electric decided to take a step further in the brand awareness program. For this, we launched 2 TVC advertising campaigns which were broadcasted on National Channels in India.
To make bigger impacts in the market, Varuna Electric decided to create brand awareness with the objective to reach its end customers. For this, the key was Network development – build confidence in the network in terms of marketing support, service support and product quality. Launched a radio campaign followed by aggressive marketing.
Backed by a strong domestic presence and 16 branches nationwide, Varuna Electric is now exporting globally.
For the 2nd Consecutive year, Varuna Electric was recognized by EEPC. Mr. Varun Gajjar attended the program held in Mumbai.
Engineering Export Promotion Council of India recognized the team of Varuna for their contribution in the EEPC India 44th National Awards for Export Excellence 2011-12. Mr. Varun Gajjar attended the event and shared the stage with the dignitaries.
Being the agricultural economy, the focus on the sector and continuous improvement in the product line helped us gain immense momentum in the market. Varuna Oil-filled Motor became the forerunner in the 100 mm Submersible Pump market and has been leading the way for the industry since then.
The innovation and development of the product line has been the key for our success since inception. What began with a Hand Blower in 1935 has now conceptualised the use of Oil-filled Submersible Motors for the 100 mm sector and introduction of first Oil-filled Submersible Motor in India.
The new enterprise, La-Gajjar Machineries brought Bore-well Submersible and Open-well Submersible, keeping the quality of the products intact.
The milestone of 1950 was laid on the principle that the company envisions the long term vision and is proof that we have taken steps in the right direction since the beginning. One of the largest manufacturers in India with expertise in Hand Blowers, Power Blowers, Couple, Monoblock Centrifugal Pumps and Electric Motors
A unique product – hand blower introduced to India by a visionary industrialist late Shri Laljibhai J. Gajjar. A small step that turned the face of the Pump Industry in the decades to follow.